18 clouds in 5 buckets: The 5 different kinds of marketing clouds

18 clouds in 5 buckets: The 5 different kinds of marketing clouds

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control …

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Relearning the Art of Asking Questions

Aside from not speaking up enough, many professionals don't think about how different types of questions can lead to different outcomes. You should steer a conversation by asking the right kinds of questions, based on the problem you're trying to solve …

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Leaks not the only sign a roof might need repair

Roof types. Most homes in the United States have a pitched roof. Asphalt shingles make up a large share of the market, but some roofs are slate, metal or a composite material. Wood shakes and tile also are used. A lot depends on your aesthetics and …

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Good Questions: Gas Prices, Mississippi Structures, Gray Hair

“It's called off pricing and the historical reason is that there is a presumption that people truncate when paying attention to price,” Akshay Rao, the Chair of the Marketing Department at the Carlson School of Management, said. “They don't attend to …

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